I work as the creative director for the startup Punzle, a website focused on the minority haircare community. We help to provide information, connections, reviews, and services to salons, hairstylists, and clients in the minority haircare community.
As creative director, I have helped to develop Punzle’s corporate style guide for all branded content, physical marketing materials such as brochures and flyers, and contract for event photography.
Additionally, I work with our team to produce content for social media, web design, done event photography, and am the producer of our industry interview project which has driven engagement by 400%.
And as with any startup, we all wear multiple hats. One of those is being apart of the core advisory team to help focus and drive the product forward from a business perspective as well.